Advertising vs Public Relations

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Media Relations, Healthcare Public Relations, Entertainment PR firms, Healthcare Public Relations, Communication Agency are all necessary for the survival of a business.




Advertising and Public Relations are the two important tools for promoting products and services offered by the company because of similar traits people have confusion in understanding the difference between advertising and public relation, but as per an old saying ‘advertising pays, public relation persuades’.

Advertising is paid media, public relations is earned media.  This means you convince reporters or editors to write a positive story about you or your client, your candidate, brand or issue.  It appears in the editorial section of the magazine, newspaper, TV station or website, rather than the “paid media” section where advertising messages appear




Public relations can be used for good or evil. It is a more subtle, disciplined approach with the aim of influencinginfluencing public opinion and behavior. 
It is a strategic communication process with the goal of building a mutually beneficial relationship between the organisation and the brand.

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